Natural Luxe: Koh Gen Do

Upscale,  but not insanely spendy. Natural, but still a little glamourous. Effective, but not mundane or medicinal. When it comes to skincare and foundation makeup, Koh Gen Do hits all the right notes.

I’d heard from the blogs about the line ages ago and filed it away under “stuff I gotta try.” Then I forgot about it, until a trip back to SF last year when I saw it at Sephora. With so many amazeballs products to check out, quite honestly, I jut never got around to truly test driving it until recently.

I was granted the ultimate beauty blogger assignment by Savvy Tokyo: A test drive of four of the best foundation lines in Japan… with samples of everything from primers to color correctors, powders, creams, and of course, the foundations. And one of those lines was Koh Gen Do.


The foundation review is coming up on Savvy soon, but I wanted to share some of the other goodies KGD carries that I’m lusting after…


Spa Cleansing Water

This stuff gets rave reviews on the blogs and at Sephora… my editor at Savvy called it a “life-changing product,” (and she’s a hard-core beauty pro). Cannot wait to get my hands on this one.



Maifanshi Lipstick

This moisture-locking glossy lip color has no parabens, no artificial colors, and the pink beige might just be the mythical “perfect nude.” I’m on it.



Moisture Concealer

This reminds me a lot of the Laura Mercier concealer palette. Again, a super natural and high quality choice, I’m looking forward to testing this one’s staying power.

After testing the foundation products, I’m pretty much convinced that Koh Gen Doh is my new favorite Japanese line. I’m heading back to America for the holidays so I’m on a spending freeze, but when the bar is lifted, I’m super excited to check these out. If you’ve tried any of these products… let me know your thoughts!


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